Total Market Initiative video now online

Following a successful stakeholders TMI workshop meeting in Honduras, and with support from the Coalition’s Innovation Fund, the TMI Honduras team produced a video highlighting the outcomes of the March 2010 event. The seven-minute video captures the TMI process, and demonstrates how a structured workshop can move a set of 45 participants toward a common agenda and coordinated action to achieve contraceptive security.  As highlighted in the comments from public and private sector stakeholders, TMI is about sharing information about market needs, recognizing complementary strengths, and negotiating new partnerships.  During the meeting, the country’s contraceptive security committee was reestablished and has met twice since. Please click here to view the video.

Categories: Featured, Market Development Approaches Working Group