Market Development Approaches Working Group

The Market Development Approaches Working Group (MDA WG) contributes to the goal of reproductive health (RH) supply security through a greater focus on the "total market" which, by definition, includes the private and commercial sectors. It seeks to bring about changes that allow for greater movement "up" the value chain, from subsidized to non-subsidized products. It also aims to facilitate overall market growth, greater equity through the better targeting of subsidies, and wider private sector involvement.

Market Shaping for Family Planning

An analysis of current activities and future opportunities to improve the effectiveness of family planning markets.




Key tools and resources



Active and completed workstreams of the group

Innovation Fund

Recent grants under the Innovation Fund.

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