Total Market Approaches

SHOPS Plus TMA Compendium

The SHOPS Plus TMA Compendium contains all resources related to Total Market Approaches compiled from across partners. By accessing this link you will find the RHSC Total Market Initiatives for Reproductive Health Primer and the RHSC Market Segmentation Primer.

FP Market Report

The 2018 Family Planning Market Report, now in its fourth iteration, features data from 14 suppliers, all of which had also participated in the 2017 report. The report continues to provide the community with the most comprehensive and reliable view into the public and social sectors of the family planning procurement market across the 69 FP2020 focus countries.

The report is a product of the Global Markets Visibility Project. Produced with support from the Reproductive Health Supplies Coalition, it provides insightful and strategic outputs for donors, Ministries of Health (MoH), implementing organizations, and suppliers to develop and implement more effective strategies aimed at ensuring that an additional 120 million women in the world’s 69 poorest countries have access to family planning products and services by 2020. We thank the 14 participating suppliers for their important contribution in this initiative and DFID for funding this valuable project.


Market Bookshelf is a large and growing open-access collection of health market literature from around the globe. It was launched in May 2017 as a collaboration between the Reproductive Health Supplies Coalition (RHSC), the U.S. Agency for International Development (USAID), and the William Davidson Institute at the University of Michigan (WDI), through the Market Intelligence (MI) Workstream of the RHSC Market Development Approaches Working Group (MDAWG).  Market Bookshelf is an easy-to-navigate website where health market knowledge is aggregated and disseminated, at no cost to the user. It contains a rich collection of articles, reports, tools, and presentations – all downloadable to the user with the click of a button. Market Bookshelf covers a broad range of health areas, including contraception, HIV/AIDS, immunization, malaria, maternal health, neonatal and child health, nutrition, tuberculosis and other communicable diseases, and non-communicable diseases, as well. The knowledge platform is easily searchable and downloadable. Each document uploaded to Market Bookshelf is indexed by content area, health area, geography, document type, and year.  This website enables the proactive sharing of donor-funded data analyses and market knowledge. It helps to prevent duplication of research efforts and supports the community’s desire to disseminate and build on existing market-related research across health areas. Market Bookshelf ensures that project reports and findings can be accessed long after individual donor-funded projects end, and it functions as a ‘one-stop shop’ for a variety of stakeholders seeking market knowledge.

Market Shaping for Family Planning

Market Shaping for Family Planning

An analysis of current activities and future opportunities to improve the effectiveness of family planning markets.


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