Total Market Initiative (TMI) Primer now available

The TMI Primer is a result of collaboration among members of the Market Development Approaches Working Group.  The purpose is to document total market initiative (TMI) experiences in different countries and the implementation steps that occurred. In addition to defining the concept and providing practical examples, the paper discusses when TMIs should be implemented, and what indicators could be used to measure their success. 

The Primer assists government leaders to achieve long term sustainability of family planning through a broad-based market approach, and to expand the government’s role from primary service provider to supporter and coordinator of all family planning providers. Download the Primer here.

For more information, please contact Janet Vail.

Categories: Featured, Market Development Approaches Working Group