The Long Road to the Last Mile: A total market approach to family planning—learning from a private sector wholesaler landscape analysis for Malawi

Market conditions for commercial stakeholders are crucial, given that more than one-third of many LMIC markets rely on private sector FP. Countries such as Malawi have made considerable progress in mCPR through donor and SMO efforts, but need to strengthen their commercial sectors to ensure product availability in future financing scenarios. This webinar offers a close look at an Innovation Fund project - a Malawi-focused contraceptive wholesaler landscape analysis featuring private sector success stories from other countries, geo-mapping analysis, Malawi's market imperfections, incentive issues and root causes that may be addressed through market intervention or policy approaches.