2002 Contraceptive Marketing Statistics

Publication date: 2002

1 Courtesy of DKT International 1120 19th Street, NW Suite 610 July 2003 Washington, DC 20036 2002 CONTRACEPTIVE SOCIAL MARKETING STATISTICS 2 3 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC SOCIAL MARKETING STATISTICS 2001 Highlights 2002 2001 2000 CYPs 26.8 million 23.4 million Sales—2002 Condoms 1,593,927,018 Pills 117,173,840 IUDs 497,949 Injectables 9,754,254 Female Condoms 1,971,758 Social Marketing Program Sales Statistics listed for all programs with 10,000 or more CYPʼs. PROGRAM NAME REMARKS 2002 PRODUCT SALES CYP* % CHANGE 1. ALBANIA UNFPA support Source: PSI Started by Population Services International Cooperating agency: PSI Condoms 1,457,148 14,571 (PSI) in 1995. TOTAL 14,571 13% 1.1 ALBANIA II Source: MSI Started by Marie Stopes International Condoms 1,455,600 14,556 (MSI) in 1997. Pills 80,241 5,732 EC 35,161 3,907 TOTAL 24,195 22% 2. ANGOLA USAID and private funding Source: PSI Started By PSI in 2000. Condoms 7,036,344 70,363 TOTAL 70,363 130% 3. BANGLADESH USAID and EC funding Source: USAID Started by PSI in 1975; now managed by Condoms 152,160,000 1,521,600 Social Marketing Company (formerly SMP). Pills 31,420,000 2,244,286 Injectables 417,430 104,358 TOTAL 3,870,244 9% 4. BENIN USAID support Source: PSI Started by DKT International (DKT) and PSI Cooperating agency: PSI Condoms 8,595,120 85,951 in 1989. Pills 103,395 7,385 Injectables 14,330 3,583 TOTAL 96,919 22% 5. BOLIVIA USAID and UNAIDS support Source: PSI Started by SOMARC in 1988; Cooperating agency: PSI Condoms 6,223,778 62,238 managed through Prosalud; project Female Condoms 22,785 1,139 transferred to PSI in 1995. Pills 491,992 35,142 Injectables 148,569 37,142 TOTAL 135,661 30% 6. BOTSWANA Government of Botswana Source: PSI Started by PSI in 1993. and private support Condoms 2,316,896 23,169 Cooperating agency: PSI Female Condoms 26,648 1,332 TOTAL 24,501 -20% 7. BRAZIL Private and AIDSMark support Source: DKT Started by DKT in 1991; Condoms 62,990,640 629,906 managed by DKT do Brasil. Female Condoms 344,860 17,243 TOTAL 647,149 -3% 8. BURKINA FASO KfW support Source: PSI Started by PSI in 1991. Cooperating agency: PSI Condoms 15,884,264 158,843 Pills 176,332 12,595 TOTAL 171,438 17% 9. BURMA (Myanmar) Private and UN support Source: PSI Started by PSI in 1996. Cooperating agency: PSI Condoms 17,070,881 170,709 Pills 112,616 8,044 Injectables 119,448 29,862 EC 5,423 603 TOTAL 209,218 64% (Emergency Contraception) (should also go at the bot- tom of page. 9 Emergency Contraception 2 3 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 10. BURUNDI USAID, DFID, Private, and UN support Source: PSI Started by PSI in 1994. Cooperating agency: PSI Condoms 1,299,214 12,992 TOTAL 12,992 28% 11. CAMBODIA USAID, DFID, and Dutch Source: PSI Started by PSI in 1994. government support Condoms 18,475,700 184,757 Cooperating agency: PSI Pills 1,501,368 107,241 Injectables 23,839 5,960 TOTAL 297,958 37% 12. CAMEROON USAID and KfW funding Source: PSI Started by PSI and DKT in 1989. Cooperating agency: PSI Condoms 17,523,045 175,230 Female Condoms 16,300 815 Pills 258,200 18,443 Injectables 10,080 2,520 TOTAL 197,008 20% 13. CENTRAL AMERICA REGIONAL USAID support Source: PSI (Honduras, Guatemala, Nicaragua, Belize, Cooperating agency: PSI Condoms 6,770,545 67,705 El Salvador, Costa Rica, Panama.) Female Condoms 541 27 TOTAL 67,732 59% 14. CENTRAL AFRICAN REPUBLIC UNFPA, KfW, and private support Source: PSI Started by PSI in 1991. Cooperating agency: PSI Condoms 4,841,550 48,416 TOTAL 48,416 89% 15. CHAD Information not available Started by PSI in 1996. 16. CHINA Private support Source: DKT Started by DKT in 1996. Condoms 41,403,012 414,030 IUDs 3,083 9,249 Injectables 101,398 25,350 TOTAL 448,629 -2% 16.1 CHINA 11 Source: Futures Started by Futures Group. Condoms 2,434,176 24,342 TOTAL 24,342 NA 17. COLOMBIA Self-sustaining project Source: PROFAMILA PROFAMILIA project; started in 1975 with Condoms 4,098,435 40,984 International Planned Parenthood Pills 187,233 13,374 Federation support. Foaming Tablets 86,084 574 IUDs 167,522 502,566 Injectables 452,245 113,061 TOTAL 670,559 -4% 18. CONGO (Brazzaville) USAID support Source: PSI Projet de Marketing Social, 1992. Cooperating agency: PSI Condoms 3,026,965 30,270 TOTAL 30,270 21% 19. CONGO (DRC/Kinshasa) USAID support Source: PSI Started by PSI in 1988. Cooperating agency: PSI Condoms 19,122,747 191,227 TOTAL 191,227 58% 20. COTE DʼIVOIRE KfW and USAID support Source: PSI Started by PSI 1990. Cooperating agency: PSI Condoms 29,270,917 292,709 Pills 910,127 65,009 TOTAL 357,718 20% 21. CUBA Cooperating agency: PSI Source: PSI Started by PSI 2001. Condoms 2,642,000 26,420 TOTAL 26,420 NA 22. DOMINICAN REPUBLIC USAID support Source: PROFAMILIA Started by SOMARC and PROFAMILIA CMS (Contraceptive Marketing Condoms 1,252,130 12,521 in 1986. Strataegies) technical assistance Pills 1,269,474 90,677 IUDs 4,431 13,292 Injectables 40,590 10,148 Norplant 44 220 TOTAL 126,858 -11% 4 5 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 23. ECUADOR USAID support Source: CEMPOLAF Established by SOMARC in 1986; Condoms 1,075,156 10,752 managed by CEMPOLAF Pills 198,153 14,154 IUDs 59,312 177,936 Injectables 50,852 12,713 TOTAL 215,555 -62% 24. EL SALVADOR USAID support Source: ADS Implemented in 1976 by Development Condoms 2,159,727 21,597 Associates; transferred to the Salvadoran Pills 383,280 27,377 Demographic Association (ADS) Foaming Tablets 2,527 17 IUDs 94 282 Injectables 4,285 1,071 TOTAL 50,344 -6% 25. ERITREA USAID support Source: PSI Started by PSI in 1996. Cooperating agency: PSI Condoms 4,531,903 45,319 TOTAL 45,319 22% 26. ETHIOPIA support from Dutch government, Source: DKT Implemented by DKT in 1990. Gates, Packard, and USAID Condoms 67,621,421 676,214 Female Condoms 4,671 234 Pills 1,707,188 121,942 Injectables 227,260 56,815 TOTAL 855,205 15% 27. GHANA USAID support Source: GSMF Implemented in 1986 by DANAFCO Condoms 15,676,057 156,761 and SOMARC; Now managed by Ghana Female Condoms 141,542 7,077 Social Marketing Foundation (GSMF). Pills 2,629,984 187,856 Foaming Tablets 1,892,155 12,614 IUDs 2,425 7,275 Injectables 72,339 18,085 TOTAL 389,668 29% 28. GUATEMALA USAID support Source: APROFAM Importadora de Productos Farmaceuticos, Condoms 1,442,001 14,420 S.A., started by Juarez and Associates Pills 656,095 46,864 in 1983. IUDs 5,357 16,071 Injectables 139,920 34,980 Norplant 640 3,200 TOTAL 115,535 -26% 29. GUINEA USAID and KfW co-funded Source: PSI Started by PSI 1990. Cooperating agency: PSI Condoms 7,705,350 77,054 Pills 526,183 37,585 Injectables 135,325 33,831 TOTAL 148,470 39% 30. HAITI USAID, UNFPA, Dutch government, Source: PSI Started by DKT and PSI 1990. World Bank, and UNAIDS support Condoms 15,030,908 150,309 Cooperating agency: PSI Female Condoms 41,384 2,069 Pills 143,380 10,241 Injectables 137,392 34,348 TOTAL 196,967 20% 31. HONDURAS USAID support Source: USAID Honduras Social Marketing Program, Condoms 1,180,044 11,800 Managed by ASHONPLAFA Pills 135,360 9,669 TOTAL 21,469 -9% 32. INDIA I Government of India (GOI) Project Source: GOI Nirodh and Mala-D (figures are for fiscal year ended Condoms (Nirodh) 273,010,000 2,730,100 (Does not include any brands listed 3/31/03) Pills (Mala-D) 28,450,000 2,032,143 for India II, III, IV or V.) TOTAL 4,762,243 26% 32.1 INDIA II (Masti & Pearl) GOI, KfW, DFID, and USAID support Source: PSI PSI/India, 1988 (calendar year data) Condoms (Masti) 79,350,334 793,503 (India I total includes 16.4 million Pills (Pearl) 3,002,052 214,432 Nirodh condoms and 2.6 million Mala D pills sold by PSI/India) TOTAL 1,007,935 6% 32.2 INDIA III (Sawan, Bliss, Milan, KfW and GOI support Source: PSS and Ecroz) (calendar year data) Condoms (3 brands) 39,960,000 399,600 Parivar Seva Sanstha, 1988. Pills (Ecroz) 2,520,000 180,000 TOTAL 579,600 -9% 4 5 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 32.3 INDIA IV (Zaroor, Choice) Private and GOI support Source: DKT DKT/India (Bombay), 1992. (calendar year data) Condoms (Zaroor) 54,898,897 548,989 (India I totals include 8.3 million Pills (Choice) 6,939,331 495,667 Nirodh condoms and 0.4 million Mala-D pills IUDs 37,262 111,786 sold by DKT/India.) Injectables 58,022 14,506 TOTAL 1,170,948 44% 32.4 INDIA V (Apsara, Mithun) Packard and GOI support Source: DKT Bihar-based project, managed by Janani. (calendar year data) Condoms (Mithun) 16,042,516 160,425 1996. (India I total includes 19.8 million Pills (Apsara) 2,994,613 213,901 Nirodh condoms and 4.8 million Mala D pills sold by Janani.) TOTAL 374,326 -33% 33.1 INDONESIA 1 KfW, GOI, and Gates support Source: DKT Started by DKT in 1996. Managed by DKT Condoms 36,995,556 369,956 Female Condoms 306 15 Pills 1,501,784 107,270 Injectables 5,119,713 1,279,928 TOTAL 1,757,169 31% 34. JORDON USAID support Source: CMS Started by SOMARC in 1996, now managed Condoms 8,805,640 88,056 by CMS. Pills 866,987 61,928 Injectables 159,127 39,782 TOTAL 189,766 743% 35. KENYA USAID and DFID support Source: PSI Started by DKT and PSI in 1989. Cooperating agency: PSI Condoms 17,450,677 174,507 Pills 507,120 36,223 Injectables 51,096 12,774 TOTAL 223,504 29% 35. LAOS UN support Source: PSI Started by PSI in 1999. Cooperating agency: PSI Condoms 3,740,400 37,404 Pills 5,280 377 TOTAL 37,781 20% 36. LESOTHO Cooperating agency: PSI Source: PSI Started by PSI in 19XX. Condoms 944,563 9,446 Female Condoms 37,138 1,857 TOTAL 11,303 NA 37. MADAGASCAR USAID (AIDSMark) and private support Source: PSI Started by SOMARC in 1996. Cooperating agency: PSI Condoms 5,949,805 59,498 Pills 824,026 58,859 Injectables 312,307 78,077 TOTAL 196,434 33% 38. MALAWI USAID and KfW support Source: PSI Started by PSI in 1994. Cooperating agency: PSI Condoms 7,255,804 72,558 TOTAL 72,558 19% 39. MALAYSIA Project self-sustaining Source: DKT Started by DKT in 1991; Condoms 15,277,248 152,772 managed by PHI consultants TOTAL 152,772 11% 40. MALI USAID support Source: TFG Started by The Futures Group (TFG) Cooperating agency: TFG Condoms 8,419,630 84,196 in 1992. Pills 844,060 60,290 Injectables 153,141 38,285 TOTAL 182,771 15% 40.1 MALI II USAID and private support Source: PSI Started by PSI in 2000. Condoms 2,628,720 26,287 Female Condoms 6,372 319 TOTAL 26,606 67% 41. MOROCCO USAID support Source: USAID Started by SOMARC in 1989; Cooperating agency: PSI/CMS Pills 3,319,452 237,104 transferred to CMS in 1998. IUDs 2,560 7,680 Injectables 13,731 3,433 TOTAL 248,217 13% 42. MOZAMBIQUE USAID and Dutch government support Source: PSI Started by PSI in 1995. Cooperating agency: PSI Condoms 14,478,973 144,790 Female Condoms 867 43 TOTAL 144,833 20% 6 7 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC MYANMAR See Burma. # 9 43. NAMIBIA KfW support Source: MSI Started by MSI in 2000. Condoms 3,379,960 33,800 Female Condoms 66,966 3,348 TOTAL 37,148 218% 44. NEPAL CMS and AIDsMark (USAID) support Source: CRS Nepal Contraceptive Retail Sales Corp (CRS) Condoms 11,631,534 116,315 started by Westinghouse Health Systems Pills 702,676 50,191 in 1976; program now private company. IUDs 1,010 3,030 Sales for first 9 months of fiscal year 2002-03. Injectables 150,496 37,624 Norplant 333 1,665 TOTAL 208,825 10% 45. NICARAGUA USAID support Source: USAID Condoms 1,303,256 13,033 Pills 75,185 5,370 TOTAL 18,403 -28% 46. NIGERIA DFID, USAID, and private support Source: PSI Started by PSI and DKT in 1988-90. Cooperating agency: PSI/SFH Condoms 132,307,906 1,323,079 Pills 3,027,024 229,073 Foaming Tablets 120 1 IUDs 96,293 288,879 Injectables 424,960 106,240 Noristerat 301,466 50,244 EC 163,295 18,144 TOTAL 2,015,660 4% 47. PAKISTAN KfW support Source: PSI SMC program implemented by Cooperating agency: PSI/SMP Condoms 106,041,959 1,060,420 W. Woodward (Pakistan) Ltd. and (Social Marketing Pakistan) Pills 1,569,735 112,124 PSI Marketing Associates in 1986. IUDs 105,832 317,496 Injectables 299,958 74,990 EC 27,895 3,099 TOTAL 1,568,129 31% 47.1 PAKISTAN II DFID support Source: KSM Started by Key Social Marketing and TFG technical assistance Pills 1,765,521 126,109 SOMARC in 1997. Injectables 199,075 49,769 TOTAL 175,878 16% 48. PARAGUAY USAID and private support Source: PSI Started by PSI in 1996. Condoms 1,316,896 13,169 Female Condoms 699 35 Pills 157,370 11,241 TOTAL 24,445 31% 49. PERU USAID support Source: APROPO Apoyo a Programas de Poblacion; Condoms 4,818,744 48,187 Program started in 1984 by SOMARC Foaming Tablets 338,832 2,259 and APROPO. IUDs 242 726 TOTAL 51,172 26% 50. PHILIPPINES KfW and Packard support Source: DKT Implemented by DKT in 1990; Condoms 26,935,103 269,351 managed by DKT. Pills 6,986,301 499,022 TOTAL 768,373 44% 51. ROMANIA USAID, UNICEF, and Source: PSI Started by PSI in 1998. Dutch government/Matra support Condoms 4,612,538 46,125 Pills 23,137 1,653 TOTAL 47,778 10% 52. RUSSIA USAID, DFID, and UNAIDS support Source: PSI Started by PSI in 1996. Condoms 1,368,064 13,681 TOTAL 13,681 -31% 53. RWANDA KfW, UNFPA, and private support Source: PSI Started by PSI in 1993. Condoms 6,200,972 62,010 TOTAL 62,010 24% 54. SENEGAL USAID support Source: USAID Started by SOMARC in 1996. Condoms 3,909,900 39,099 Pills 21,752 1,554 TOTAL 40,653 8% 6 7 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 55. SOUTH AFRICA DFID, USAID, UNFPA, GOSA, and Source: PSI Started by PSI in 1992. private support Condoms 10,207,774 102,078 Female Condoms 113,184 5,659 TOTAL 107,737 50% 56. SRI LANKA IPPF support Source: FPASL Sri Lanka Contraceptive Social Marketing Condoms 8,899,777 88,998 Program implemented by PSI and IPPF Pills 918,118 65,580 in 1973; now managed by Sri Lanka Family IUDs 1,601 4,803 Planning Association. Injectables 27,655 6,914 EC 188,888 20,988 TOTAL 187,283 20% 56.1 SRI LANKA II KfW support; managed by MSI Source: MSI Sri Lanka Started by MSI in 1993. Condoms 3,476,997 34,770 TOTAL 34,770 65% 57. TANZANIA USAID and Dutch government support Source: PSI Started by PSI in 1993. Cooperating agency: PSI Condoms 24,436,224 244,362 Female Condoms 95,101 4,755 Pills 259,086 18,506 TOTAL 267,623 24% 58. TOGO USAID support Source: PSI Started by SOMARC in 1992; Cooperating agency: PSI Condoms 10,461,056 104,611 transferred to PSI in 1998. Female Condoms 51,501 2,575 Pills 222,042 15,860 Injectables 62,177 15,544 TOTAL 138,590 28% 59. UGANDA USAID support Source: PSI Started by SOMARC in 1991; Cooperating agency: CMS/PSI Condoms 5,895,020 58,950 transferred to CMS in 1998. Pills 979,007 69,929 Injectables 551,600 137,900 TOTAL 266,779 -9% 59.1 UGANDA II KfW support; managed by MSI Source: MSI Uganda Started by MSI in 1997. Condoms 17,679,780 176,798 Female Condoms 63,585 3,179 TOTAL 179,977 42% 60. VENEZUELA Commerical sector, private sector, Source: PSI Started by PROSALUD in 1992. and Bergstrom Foundation Condoms 114,008 1,140 Pills 1,938,305 138,450 IUDs 10,925 32,775 EC 250,526 27,836 TOTAL 200,201 -5% 61. VIET NAM World Bank and KfW support Source: DKT Implemented by DKT in 1993. Condoms 44,809,776 448,098 Pills 2,102,183 150,156 TOTAL 598,254 2% ZAIRE See Congo #18. 62. ZAMBIA USAID and foundation support Source: PSI Started by PSI in December 1992. Cooperating agency: PSI Condoms 10,569,717 105,697 Female Condoms 253,608 12,680 Pills 532,992 38,071 Foaming Tablets 2,784 19 TOTAL 156,467 9% 63. ZIMBABWE USAID and DFID support Source: PSI Started by SOMARC in 1988; Cooperating agency: PSI Condoms 24,567,620 245,676 transferred to PSI in 1996. Female Condoms 683,700 34,185 Pills 1,228,100 87,721 Injectables 75,894 18,974 TOTAL 386,556 65% GRAND TOTAL 28,498,078 8

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