2003 Contraceptive Marketing Statistics

Publication date: 2003

1 Courtesy of DKT International 1120 19th Street, NW Suite 610 July 2004 Washington, DC 20036 2003 CONTRACEPTIVE SOCIAL MARKETING STATISTICS 2 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC SOCIAL MARKETING STATISTICS 2003 Highlights 2003 2002 2001 CYPs 30.5 million 28.6 million 26.8 million Sales – 2003 Condoms . 1,729,638,441 IUDs .424,664 Female Condoms . 2,347,334 Injectables .11,287,903 Pills . 122,823,612 Emergency Contraception (EC) .1,734,734 Foaming Tablets . 279,520 Norplant .2,320 Social Marketing Program Sales Statistics listed for all programs with 10,000 or more CYPs. % CHANGE PROGRAM REMARKS 2003 PRODUCT SALES CYP* FROM 2002 1. ALBANIA UNFPA support Source: PSI Started by Population Services International Cooperating agency: PSI Condoms 1,126,950 11,270 (PSI) in 1995. TOTAL 11,270 -23% 1.1 ALBANIA II KfW support Source: MSI Started by Marie Stopes International Condoms 1,743,638 17,436 (MSI) in 1997. Pills 87,597 6,257 Injectables 4,184 1,046 EC 46,696 5,188 TOTAL 29,927 24% 2. ANGOLA USAID and private funding Source: PSI Started By PSI in 2000. Condoms 10,190,500 101,905 TOTAL 101,905 45% 3. BANGLADESH USAID and EC funding Source: USAID Started by PSI in 1975; now managed by Condoms 131,059,000 1,310,590 Social Marketing Company (formerly SMP). Pills 37,890,000 2,706,429 Injectables 375,000 93,750 TOTAL 4,110,769 6% 4. BENIN USAID and KfW support Source: PSI Started by DKT International (DKT) and PSI Condoms 8,815,120 88,151 in 1989. Pills 104,913 7,494 Injectables 19,945 4,986 TOTAL 100,631 4% 5. BOTSWANA Government of Botswana Source: PSI Started by PSI in 1993. USAID (AIDSMark) and private support Condoms 1,754,584 17,546 Female Condoms 14,322 716 TOTAL 18,262 -25% 6. BRAZIL Private and AIDSMark support Source: DKT Started by DKT in 1991; Condoms 50,679,912 506,799 managed by DKT do Brasil. Female Condoms 110,988 5,549 TOTAL 512,348 -21% 7. BURKINA FASO KfW support Source: PSI Started by PSI in 1991. Condoms 18,136,172 181,362 Pills 91,572 6,541 TOTAL 187,903 10% 8. BURMA (Myanmar) Private, DFID, and UNICEF support Source: PSI Started by PSI in 1996. Condoms 18,521,677 185,217 Female Condoms 23,867 1,193 Pills 166,413 11,887 IUDs 448 1,568 Injectables 273,942 68,486 EC 7,890 877 TOTAL 269,228 29% 3 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 9. BURUNDI USAID, DFID, private, and UN support Source: PSI Started by PSI in 1994. Condoms 21,673,444 21,673 TOTAL 21,673 67% 10. CAMBODIA USAID, DFID, and Dutch Source: PSI Started by PSI in 1994. government support Condoms 20,042,500 200,425 Female Condoms 5,285 264 Pills 1,240,008 88,572 Injectables 63,627 15,907 TOTAL 305,168 2% 11. CAMEROON USAID and KfW funding Source: PSI Started by PSI and DKT in 1989. Condoms 23,454,121 234,541 Female Condoms 14,800 740 Pills 300,668 21,476 Injectables 15,840 3,960 TOTAL 260,717 32% 12. CENTRAL AMERICA REGIONAL USAID support Source: PSI (Honduras, Guatemala, Nicaragua, Belize, Condoms 2,254,382 22,544 El Salvador, Costa Rica, Panama) Female Condoms 1,695 85 TOTAL 22,629 -67% 13. CENTRAL AFRICAN REPUBLIC UNFPA, KfW, and private support Source: PSI Started by PSI in 1991. Condoms 2,925,444 29,254 TOTAL 29,254 -40% 14. CHAD KfW support Source: GFA Medica Started by PSI in 1996. Condoms 3,672,846 37,628 Now managed by AMASOT. TOTAL 37,628 NA 15. CHINA Private support Source: DKT Started by DKT in 1996. Condoms 43,323,435 433,234 Injectables 116,567 29,142 TOTAL 462,376 3% 15.1 CHINA II Source: TFG Started by the Futures Group (TFG). Condoms 1,369,512 13,695 TOTAL 13,695 -44% 16. COLOMBIA Self-sustaining project Source: PROFAMILIA PROFAMILIA project; started in 1975 with Condoms 2,761,574 27,616 International Planned Parenthood Pills 346,846 24,775 Federation support. IUDs 117,592 411,572 Injectables 519,140 129,785 EC 363,158 40,351 TOTAL 634,099 -5% 17. CONGO (Brazzaville) USAID support Source: PSI Projet de Marketing Social, 1992. Condoms 2,284,200 22,842 TOTAL 22,842 -25% 18. CONGO (DRC/Kinshasa) USAID (AIDSMark) support Source: PSI Started by PSI in 1988. Condoms 22,555,237 225,552 Pills 6,591 471 IUDs 359 1,257 Injectables 3,888 972 TOTAL 228,252 19% 19. COTE DʼIVOIRE KfW and USAID support Source PSI Started by in PSI 1990. Condoms 30,117,493 301,175 Pills 916,557 65,468 TOTAL 366,643 2% 20. DOMINICAN REPUBLIC USAID support Source: PROFAMILIA Started by SOMARC and PROFAMILIA, CMS (Contraceptive Marketing Condoms 891,190 8,912 1986. Strategies) technical assistance Pills 734,033 52,431 IUDs 448 1,568 Injectables 27,104 6,776 TOTAL 69,687 -45% 4 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 20.1 DOMINICAN REPUBLIC II USAID and private support Source PSI Started by PSI 2003. Condoms 3,523,145 35,231 TOTAL 35,231 NA 21. ECUADOR USAID support Source: CEMPOLAF Established by SOMARC in 1986; Condoms 631,226 6,312 managed by CEMPOLAF. Pills 112,288 8,021 Foaming Tablets 8,230 55 IUDs 61,574 215,509 Injectables 37,999 9,500 Norplant 1,723 8,615 TOTAL 248,012 15% 22. EL SALVADOR USAID support Source: ADS Implemented in 1976 by Development Condoms 2,208,178 22,082 Associates and transferred to the Pills 449,102 32,079 Salvadoran Demographic Association Injectables 2,957 739 (ADS). TOTAL 54,900 9% 23. ERITREA USAID support Source: PSI Started by PSI in 1996. Condoms 5,040,104 50,401 TOTAL 50,401 11% 24. ETHIOPIA Dutch government, Gates, Packard, Source: DKT Implemented by DKT in 1990. DFID, and USAID support Condoms 49,092,770 490,928 Female Condoms 11,858 593 Pills 1,585,181 113,227 Injectables 752,927 188,232 TOTAL 792,980 -7% 25. GHANA USAID support Source: GSMF Implemented in 1986 by DANAFCO and Condoms 18,196,957 181,970 SOMARC; Now managed by Ghana Social Pills 3,120,526 222,895 Foundation (GSMF). Injectables 310,549 77,637 IUDs 825 2,888 TOTAL 485,390 12% 26. GUATEMALA USAID support Source: APROFAM Asociación Pro-Bienestar de la Familia Condoms 1,041,818 10,418 de Guatemala (APROFAM); Started by Pills 644,181 46,013 Juarez and Associates in 1983. Injectables 218,019 54,505 IUDs 5,193 18,176 Norplant 165 825 TOTAL 129,937 13% 26.1 GUATEMALA II USAID (AIDSMark), KfW, private Source: PSI Started by PSI in 1998. support Condoms 4,891,311 48,913 TOTAL 48,913 NA 27. GUINEA USAID and KfW co-funded Source: PSI Started by PSI in 1990. Condoms 6,773,570 67,736 Pills 387,113 27,651 Injectables 84,611 21,153 TOTAL 116,540 -22% 28. HAITI USAID, UNFPA, Dutch government, Source: PSI Started by DKT and PSI 1990. World Bank support Condoms 13,641,589 136,416 Female Condoms 39,785 1,989 Pills 225,962 16,140 Injectables 190,420 47,605 TOTAL 202,150 3% 29. HONDURAS USAID support Source: USAID Honduras Social Marketing Program; Condoms 985,848 9,858 Managed by ASHONPLAFA. Pills 168,384 12,027 TOTAL 21,885 2% 29.1 HONDURAS II USAID (AIDSMark) and private support Source: PSI Started by PSI in 2000. Condoms 1,237,414 12,374 Female Condoms 600 30 TOTAL 12,404 NA 5 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 30. INDIA I Government of India (GOI) Project Source: GOI Nirodh and Mala-D (figures are for fiscal year ended Condoms (Nirodh) 318,970,000 3,189,700 (Does not include any brands listed 3/31/04) Pills (Mala-D) 30,298,000 2,164,143 for India II-VI.) TOTAL 5,353,843 12% 30.1 INDIA II (Masti and Pearl) GOI, KfW, DFID, USAID support Source: PSI PSI/India, 1988 (calendar year data) Condoms (Masti) 97,701,094 977,011 (India I total includes 10.5 million Pills (Pearl) 3,469,781 247,842 Nirodh condoms and 1.1million Mala-D pills sold by PSI/India) TOTAL 1,224,853 22% 30.2 INDIA III (Sawan, Bliss, Milan and Ecroz) (FY ended 3/31/04) Source: GOI Parivar Seva Sanstha, 1998. Condoms 46,720,000 467,200 Pills 2,570,000 183,571 TOTAL 650,771 12% 30.3 INDIA IV (Zaroor, Choice, XXX) Vaestoliitto, DFID, SIPSFA, Source: DKT DKT/India (Mumbai); 1992. and GOI support Condoms (2 brands) 49,059,276 490,593 (India I totals include 5.2 million (calendar year data) Pills (Choice) 6,523,103 465,936 Nirodh condoms and 0.4 million Mala-D pills IUDs 31,409 109,932 sold by DKT/India.) Injectables 77,297 17,794 TOTAL 1,084,255 -7% 30.4 INDIA V (Apsara, Mithun, Plan X) Packard and GOI support Source: DKT Bihar-based project, managed by Janani. (calendar year data) Condoms (2 brands) 14,872,840 148,728 1996. (India I total includes Pills (Apsara) 4,545,810 324,701 7.0 million Nirodh condoms & 4.0 million Mala-D pills sold by Janani.) TOTAL 473,429 26% 30.5 INDIA VI (Ahsas, Thril, Flavoured) Managed by PHS Source: MSI Started by MSI/PHS (Population Health Condoms (3 brands) 29,952,744 299,527 Services) in 1999. (India I totals include 17.4 million Nirodh & 3.4 million Mala-D sold by PHS.) TOTAL 299,527 182% 31. INDONESIA KfW, GOI, and Gates support Source: DKT Started by DKT in 1996. Managed by DKT Condoms 44,194,510 441,945 Female Condoms 147 7 Pills 2,312,604 165,186 IUDs 9,832 34,412 Injectables 5,255,660 1,313,915 Injectables (1-month) 150,000 12,500 TOTAL 1,967,965 12% JORDAN Information not available Started by SOMARC in 1996. 32. KAZAKHSTAN USAID support Source: PSI Started by PSI in 2002. Condoms 1,485,478 14,855 TOTAL 14,855 NA 33. KENYA USAID and DFID support Source: PSI Started by DKT and PSI in 1989. Cooperating agency: PSI Condoms 21,424,080 214,241 Pills 1,383,573 93,543 Injectables 73,968 18,492 TOTAL 326,276 46% 34. KOSOVO USAID support Source: PSI Started by PSI in 2001. Condoms 546,639 5,466 Pills 116,787 8,342 TOTAL 13,808 NA 35. LAOS USAID (AIDSMark), Global Fund, Source: PSI Started by PSI in 1999. and UN support Condoms 5,026,848 50,268 Pills 94,682 6,763 TOTAL 57,031 51% 36. LESOTHO USAID and DFID support Source: PSI Started by PSI in 2001. Condoms 1,432,416 14,324 Female Condoms 229,230 11,462 TOTAL 25,786 128% 6 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 37. MADAGASCAR USAID (AIDSMark), Global Fund, Source: PSI Started by SOMARC in 1996. and private support Condoms 9,904,706 99,047 Cooperating agency: PSI Pills 1,004,010 71,715 Injectables 406,734 101,684 TOTAL 272,446 39% 38. MALAWI USAID and KfW support Source: PSI Started by PSI in 1994. Condoms 8,415,252 85,153 TOTAL 85,153 17% 39. MALAYSIA Project self-sustaining Source: DKT Started by DKT in 1991; Condoms 9,529,344 95,293 Managed by PHI consultants. TOTAL 95,293 -38% 40. MALI USAID and private support Source: PSI Started by PSI in 2000. Condoms 4,207,200 42,072 Female Condoms 13,008 650 Pills 480,540 34,324 Injectables 96,672 24,168 TOTAL 101,214 280% 41. MEXICO Packard and MacArthur support Source: DKT Started by DKT in 2002. Condoms 2,584,943 25,840 Female Condoms 6,867 343 EC 1,575 175 TOTAL 26,358 NA 42. MONGOLIA UNFPA and MSI support Source: MSI Started by MSI in 2000. Condoms 1,153,701 11,537 Female Condoms 15,581 779 TOTAL 12,316 NA 43. MOROCCO Program closed in September 2003 Started by SOMARC in 1989; Information not available transferred to CMS in 1998. 44. MOZAMBIQUE USAID and Dutch government support Source: PSI Started by PSI in 1995. Condoms 15,264,124 152,641 Female Condoms 18,657 933 TOTAL 153,574 6% MYANMAR See Burma. # 9 45. NAMIBIA KfW and GTZ support Source: MSI Started by MSI in 2000. Condoms 3,291,353 32,914 Female Condoms 93,721 4,686 TOTAL 37,600 1% 46. NEPAL USAID (AIDSMark) support Source: CRS/PSI Nepal Contraceptive Retail Sales Corp. (CRS), Condoms 21,426,894 214,269 started by Westinghouse Health Systems Pills 1,033,264 73,805 in 1976; program now private company. IUDs 1,975 6,913 Injectables 230,088 57,522 Norplant 432 2,160 TOTAL 354,669 70% 46.1 NEPAL II MSI support Source: MSI Started by MSI in 2002. Condoms 1,693,460 16,935 TOTAL 16,935 NA 47. NICARAGUA USAID support Source: USAID Started in 1999 by PROFAMILIA. Condoms 960,876 9,609 Pills 230,215 16,444 Injectables 20,748 5,187 TOTAL 31,240 70% 47.1 NICARAGUA II USAID and Dutch support Source: PSI Started by PSI in 1998. Condoms 1,829,580 18,296 Female Condoms 66 3 TOTAL 18,299 NA 7 * 1 CYP equals 100 Condoms; 14 Pill cycles; 4 Injections (if DMPA; 6 if Noristerat); 20 Female Condoms; 150 Foaming Tablets; .2 Implants; .29 IUDs; 9 EC 48. NIGERIA DFID, USAID, and private support Source: PSI Started by PSI and DKT in 1988-90. Cooperating agency: PSI/SFH Condoms 136,104,089 1,361,041 Pills 2,598,070 185,576 Foaming Tablets 28,802 192 IUDs 43,365 151,778 Injectables 360,167 90,042 EC 247,568 27,508 TOTAL 1,816,137 -10% 49. PAKISTAN KfW, USAID, and private support Source: PSI Program started by PSI Cooperating agency: PSI/SMP Condoms 115,871,313 1,158,713 Marketing Associates in 1986. (Social Marketing Pakistan) Pills 1,912,659 136,619 IUDs 139,586 488,551 Injectables 393,511 98,378 EC 219,597 24,400 TOTAL 1,906,661 22% 49.1 PAKISTAN II DFID support Source: KSM Started by Key Social Marketing (KSM) and TFG technical assistance Pills 1,536,281 109,734 SOMARC in 1997. Injectables 166,894 41,724 EC 112,029 12,448 TOTAL 163,906 -7% 50. PARAGUAY USAID and private support Source: PSI Started by PSI in 1996. Condoms 2,017,132 20,171 Female Condoms 192,686 290 Pills 186,894 13,350 TOTAL 33,811 38% 51. PERU USAID support Source: APROPO Apoyo a Programas de Poblacion; Condoms 6,239,184 62,382 Program started in 1984 by SOMARC Foaming Tablets 242,488 1,616 and APROPO. IUDs 88 308 TOTAL 64,306 26% 51.1 PERU II Private support Source: PSI Started by PSI in 2002. EC 134,022 14,891 TOTAL 14,891 NA 52. PHILIPPINES KfW, Packard, and USAID support Source: DKT Implemented by DKT in 1990; Condoms 27,116,352 271,164 managed by DKT. Pills 7,881,428 562,959 Injectables 55,326 13,832 TOTAL 847,955 10% 53. ROMANIA USAID, UNICEF, and Dutch Source: PSI Started by PSI in 1998. Government/Matra support Condoms 8,422,786 84,228 Pills 201,002 14,357 TOTAL 98,585 106% 54. RWANDA KfW, UNFPA, USAID (AIDSMark) Source: PSI Started by PSI in 1993. and private support Condoms 5,188,749 51,887 TOTAL 51,887 -16% 55. SENEGAL USAID support Source: USAID Started by SOMARC in 1996. Condoms 3,843,475 38,435 Pills 60,000 4,286 TOTAL 42,721 5% 56. SOUTH AFRICA DFID, USAID, UNFPA, GOSA, FHI, Source: PSI Started by PSI in 1992. and private support Condoms 12,024,332 120,243 Female Condoms 118,908 5,945 TOTAL 126,188 17% 57. SRI LANKA IPPF support Source: FPASL Started by PSI and IPPF in 1973; Condoms 8,495,670 84,957 now managed by Sri Lanka Family Pills 879,221 62,802 Planning Association. IUDs 1,057 3,700 Injectables 36,034 9,009 EC 279,571 19,969 TOTAL 180,437 -4% 8 57.1 SRI LANKA II Managed by MSI/locally generated Source: MSI Sri Lanka Started by MSI in 1993. funds Condoms 4,001,644 40,016 TOTAL 40,016 15% 58. SWAZILAND USAID (AIDSMark), DFID support Source: PSI Started by PSI in 2001. Condoms 1,089,377 10,894 Female Condoms 52,601 2,630 TOTAL 13,524 NA 59. TANZANIA USAID and Dutch government support Source: PSI Started by PSI in 1993 . Condoms 31,813,832 318,138 Female Condoms 106,939 9,847 Pills 453,888 32,421 TOTAL 360,406 35% 60. TOGO USAID and UNICEF support Source: PSI Started by SOMARC in 1992; Condoms 7,794,131 77,941 transferred to PSI in 1998. Female Condoms 50,175 2,509 Pills 161,053 11,504 Injectables 77,244 19,311 TOTAL 111,265 -20% 61. UGANDA USAID support Source: PSI Started by SOMARC in 1991; Cooperating Agency: PSI/CMS Condoms 5,120,520 51,205 transferred to CMS in 1998. Pills 113,960 79,569 Injectables 743,070 185,768 TOTAL 316,542 19% 61.1 UGANDA II KfW support; managed by MSI Source: MSI Uganda Started by MSI in 1997. Condoms 19,128,108 191,281 TOTAL 191,281 6% 62. URUGUAY IPPF support Source: AUPF Started in 1968. Condoms 112,600 1,126 AUPF (Asociacion Uruguaya de Pills 123,761 8,840 Planificacion Familiar) IUDs 10,301 36,054 TOTAL 46,020 NA 63. VENEZUELA Support from commercial sector Source: PSI Started by PROSALUD in 1992. and Bergstrom Foundation Condoms 86,742 867 Pills 38,857 2,776 IUDs 612 2,142 EC 322,628 35,848 TOTAL 41,633 -79% 64. VIET NAM DFID, KfW, USAID, World Bank Source: DKT Implemented by DKT in 1993. support Condoms 45,430,428 454,304 Pills 1,996,850 142,632 TOTAL 596,936 — 65. ZAMBIA USAID and foundation support Source: PSI Started by PSI in 1992. Condoms 13,213,972 132,140 Female Condoms 210,168 10,508 Pills 698,784 49,913 TOTAL 192,561 23% 66. ZIMBABWE USAID and DFID support Source: PSI Started by SOMARC in 1988; Condoms 38,259,786 382,598 transferred to PSI in 1996. Female Condoms 1,015,380 50,769 Pills 1,340,600 95,757 Injectables 127,771 31,943 TOTAL 561,067 45% GRAND TOTAL 30,531,881 9 ������������������������������������������������������������� �� �� ��� ��� ��� ��� ��������������������������������������������������� ����������������������������������������������������������� � ��������� ��������� ��������� ��������� ��������� ��������� �������������� ��������� ���������� ������ ��������������� �������� �������� ����� �������� �������������������� ������ ������ ������� �������� ����� ����� ������� �������� ��������� �������� ������� �������� ��������� ����� ���������� ����� ������� �������� ����������� �������� ������ �������� �������� ��������� ������� ������� ������� ������� ������� ������� ������� ������� ������� ������� ������� ������� ��������� ��������� ������� ��������� ������� ������� ��������� ������� ������� ������� ��������� ��������� ������� ������� ������� ������� ������� ���������� ����� �������� ������������ �������� �������� ������ ������ ������������������������������� ������� �������� ����� ���������������������� ������ ����� ����� ������� ���������� ���� ������������������ ������� ��������������������� ����������� ���������������������� �������� ��������� ���� ������������������� ������� ������ �������� ����� ���� ���� ���� ���� ���� ����� ���� ���� ���� ���� ���� ���� ����� ���� ���� ���� ���� ���� ���� ���� ���� ���� ���� ���� ����� ����� ���� ����� �����

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