2024 CSM Report Highlights Expanded Scope and New Impact Metrics

13th November 2025

The 2024 Contraceptive Social Marketing & Social Business (CSM) Report was released in October, marking more than three decades of tracking the role of social marketing in expanding access to sexual and reproductive health supplies. This year’s edition broadens coverage to include social businesses, reflects streamlined couple-year-factors, and introduces a new impact metric — uterine evacuations — alongside regional analysis. The historical data file has also been updated to improve usability and trend comparisons over time. This webinar hears from the report authors and advisory group members who unpack the key findings.