Advanced Strategies for Supply Market Analysis

Supply market analysis is one of the first tasks to master to achieve effective category management. This ISM category management course will provide you with the tools you need for success, including: STEEP (social, technological, economic, environmental and political) and Porter’s Five Forces. These tools are the basis for conducting market analysis and communicating it to key stakeholders. With a solid understanding of these methods, you’ll know how to gain valuable market insights for decision-making and alignment to organizational strategies.

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