The primary activity under this workstream is the Total Market Initiative (TMI). A “total market” brings together the public and private sectors in a coordinated effort to target those segments of the population they are best suited to serve. The TMI seeks to facilitate market segmentation with a broad range of in-country stakeholders from the public and non-public sectors, and to define the targeted market segments, roles, and responsibilities of the groups involved. Components of the initiative may include:
- Formative research to identify market segments
- Advocacy around segmented approaches and consensus on matching providers to segments
- Generic demand creation for RH products and services
- Targeted subsidy schemes
- Ongoing advocacy and supportive policy work
- Evaluation and lessons learned
This workstream will utilize work undertaken from other workstreams (e.g. Market Segmentation Primer, Indicators to measure market development)
MDA WG members recently implemented TMIs through two Innovation Fund-supported activities. Please click on the following links for more information on each TMI activity:
