PowerPoint presentations can be a useful tool for communicating with key decision-makers on reproductive health (RH) supplies. As stated throughout this guide, advocacy efforts should be supported by strong evidence and, often, country-specific data is most compelling. For this reason, four PowerPoint templates have been developed to provide realistic and relevant examples to country-level advocates.
Each template illustrates how to tailor an advocacy message based on a specific country, context, "ask," and target audience.
- Context: a country where family planning (FP) is not a high priority, but attention on maternal health (MH) issues is growing among policy-makers.
- The "ask" or desired outcome: increased resources to strengthen and maintain the supply chain for improved product availability.
- Target audience: Ministry of Health, as a key decision-maker to help achieve the desired outcome.
2. Whole-Market Approach (increasing private sector participation)
- Context: a setting where donors are phasing out direct provision of contraceptives.
- The "ask" or desired outcome: an enabling environment for private sector involvement in provision of contraceptives.
- Target audience: Ministry of Health, as a key decision-maker to help achieve the desired outcome.
3. Mobilizing Existing Resources
- Context: a country with high HIV prevalence, diverting attention and resources away from family planning (FP).
- The "ask" or desired outcome: Family planning/Reproductive health inclusion into global fund proposals.
- Target audience: the Country Coordinating Mechanism, which is integral to global fund proposal development.


