Unmet need for family planning highlighted in Times Square
16th December 2010
Coalition member WomanCare Global is running an advertisement on the famous CBS Super Screen in New York’s Times Square. The purpose of the advertisement is to call attention to the estimated 215 million women worldwide that do not have access to modern contraception.
"Women are the cornerstone of every society around the world. When women are empowered, everyone benefits ― children, families and entire communities. Empowerment starts with women being able to control their own reproductive choices," said WomanCare Global’s Chief Operating Officer, Saundra Pelletier. "The CBS Super Screen in Times Square is a world icon and a perfect place to call attention to the fact that women still do not have access to safe, affordable and high-quality reproductive choices. We hope our advertisement will bring these 215 million women to the forefront of viewer’s minds ― causing them to stop, take notice and take action. We at WomanCare Global firmly believe that every woman, no matter where she lives, and no matter who she is, should have easy access to reproductive choices."
The CBS Super Screen is located on 42nd Street between 7th and 8th Avenues. WomanCare Global’s advertisement will run once every hour from December 10, 2010 through January 10, 2011. It is anticipated that approximately 22.5 million people will pass through Times Square during this time period.