Marie Stopes International, Futures Group, and UNFPA/Madagascar jointly conducted an evidence-based Total Market Initiative in Madagascar, using Round 2 funding from the Innovation Fund. The eighteen-month collaborative effort aimed to advocate for a successful public-private partnership to increase contraceptive security and prevalence in Madagascar with special emphasis on vulnerable and poor populations.

Activities conducted under this project included a market segmentation analysis, a literature review, and a stakeholders meeting to discuss strategies and next steps. 

Findings from the market segmentation analysis suggest there is a meaningful role for increased private sector participation in Madagascar's family planning market; however, the conclusions suggest that the operating environment in Madagascar is not particularly conducive towards expanding private sector provision of contraceptives. Despite this, the government acknowledges the legitimate role of private providers in expanding access to family planning services.

The following recommendations were developed amongst members of the project's Technical Advisory Group,  which included active participation by relevant government departments:

• Strengthen public-private partnerships
• Segment the market to appropriately target clients with public and private sector resources
• Remove taxes on contraceptives
• Promote social marketing initiatives
• Increase public sector funding for contraceptive procurement and transportation to strengthen total market approaches

More information on the analysis of the family planning market and a subsequent action plan can be found in the information sheet at right. 

For more information on this project, please contact Ben Light, MDA WG Leader.