Newly-joined Technical Officer brings out Total Market article

27th September 2016

Julia White recently joined the Coalition as its new Market Development Technical Officer, joining from PSI, where she was working as a Technical Advisor on a multi-million dollar global women’s health project focusing on increasing access to long-term contraception, safe abortion services and post-abortion care in 15 countries. While in this role, Julia was the lead author of a just-published article in Global Health: Science and Practice entitled “Applying a Total Market Lens: Increased IUD Service Delivery through Complementary Public- and Private-Sector Interventions in 4 Countries.”  Between 2013 and 2014, the article says, IUD services provided to women increased more than threefold — from 22,893 to 79,162 — in 417 public facilities in Guatemala, Laos, Mali, and Uganda through a Population Services International pilot that engaged the public sector alongside existing private-sector interventions within an informed choice context. Based on family planning market analyses, the country-specific interventions focused on strengthening policy, service delivery, supply chain management, and demand promotion.

The article offers practical examples of applying a total market lens at the country level to look across the multiple market players involved in family planning and IUD supply and demand, identify market failings or gaps, and increase IUD service delivery.  

Categories: Market Development Approaches Working Group