MDA WG update: December 2007

9th January 2008

No MDA meeting took place this month. Nonetheless, the USAID | PSP-One project has begun efforts to measure MDAs by taking as its starting point the scope of work originally developed to formulate total market indicators. In addition, concept papers written on new indicators for social marketing have been shared with the MDA WG.

A draft report of the October meeting with manufacturers and private-sector members was circulated for review. The final report will be issued in mid-January. For more information, contact MDA WG leader Ben Light.

Categories: Market Development Approaches Working Group