As described in Section II of the How-to Guide , there are many different formats and media through which to deliver advocacy messages. Choosing which format to use to support various issues depends on several factors, including the target audience, cost, level of risk, visibility, and time. Some frequently used formats for advocacy include:
- PowerPoint Presentations
- Policy Briefs
- Fact Sheets
- Talking Points/Briefing Notes
- Press Releases and Media Alerts
This section provides brief overviews, sample templates, and suggestions for using each of these formats. The templates provided are simply examples.
Coalition partners will find it most effective to tailor and adapt them to their respective contexts, target audiences, and issues. Over time, as the Coalition partners develop country-level materials, it would be helpful to share their tools with other members, accompanied by any lessons learned or suggestions for revisions.
