Successful advocates know their country’s regional or community reproductive health (RH) context and which types of messages are going to be most successful in their respective environments. There are myriad challenges, with specific messages to address them, as each country is unique.
Yet there are some global issues that describe the overall RH context for most countries and can serve as a basis for planning effective advocacy messages.
The following sections describe various scenarios and offer approaches for tailoring the messages to best capture the attention of key groups of target audiences.
